Sponsorship is the financial or in-kind support of an activity, used primarily to reach specified business goals. Athletes are often associated with sponsorships because they give credibility to a brand image, captivate customers quickly, inspire brand loyalty, and boost product sales. 

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As the athlete endorsement industry continues to expand, brands and sponsors are finding new, innovative ways to embrace and leverage the influence of star-like qualities of word renowned athletes. Explore below to see the relationship between popular brands and professional athletes!